Marketing Manager, Paid Media


We are Mozilla.

At Mozilla, our mission is to ensure the internet remains open and accessible to all. We are a mission-based, technology company.

Mozilla is a great place to work because of our mission, the quality and complexity of the work, and most importantly, the people who do the work. Come to Mozilla if you want to feel good about your work again.

Why Join?

Mozilla is a great place to work because of our mission, the quality and complexity of the work, and most importantly, the people who do the work. Come to Mozilla if you want to feel good about your work again.

About this role

The Company

A lot of companies say they’re “mission-driven”. Our unique corporate structure guarantees that every decision we make upholds our mission: to make sure the internet stays available, safe, and welcoming to everyone. Beholden to neither shareholders nor investors, Mozilla Corporation is wholly owned by the not-for-profit Mozilla Foundation.

Along with 20,000+ volunteer contributors and collaborators all over the world, Mozilla Corporation’s staff designs, builds, and distributes software that allows people to enjoy the internet on their own terms. Our flagship product — the Firefox browser — has expanded into a family of products that protects users and alerts them of risks.

The Opportunity

Are you eager to build a better internet? Join Mozilla’s marketing team as a Marketing Manager focused on paid media. We are looking for someone who is passionate about media strategy and execution, particularly in the acquisition space. The ideal candidate has a deep understanding of how to plan, execute and measure marketing campaigns and will use their previous experience to help us find new ways to bring consumers into our products and services. They are excited about digital marketing and want to balance established tactics with experimentation and emerging trends. They are comfortable analyzing data, understanding consumer insights and connecting these into business narratives.

This is an individual contributor role reporting to our Director of Activation.

What You'll Get To Do

  • Own the activation planning and execution for our paid media channels to drive conversion for one to two Mozilla product areas
  • Implement test-learn-adapt paid media programs in partnership with our agency that optimizes on marketing objectives
  • Lead the channel briefing for and delivery of the assets needed to support channel activations
  • Collaborate on our website and mobile app store optimization efforts in order to ensure we have consumer journeys that convert
  • Analyze and report on activation results and identify and apply key findings to future activations
  • Collaborate on channel strategies that pull in market insights to ensure we are using the best channels for our efforts
  • Work cross-functionally with internal and external teams in a dynamic environment

What You Bring

Minimum Qualifications

  • Demonstrated ability in digital media planning with expertise in acquisition marketing
  • Experience operationalizing & implementing processes and leading multiple projects - process and attention to detail/organization are second nature to you
  • Experience working at an agency, managing an agency or working at a tech company
  • Well-versed in data analysis, consumer audience insights and connecting them into business narratives
  • Strategic mindset that can see the big picture while managing the individual pieces
  • Curiosity and interest in following digital trends in marketing, channel strategy, and eager to share what you learn with the team
  • Excellent presentation skills

About Mozilla 

Mozilla exists to build the Internet as a public resource accessible to all because we believe that open and free is better than closed and controlled. When you work at Mozilla, you give yourself a chance to make a difference in the lives of Web users everywhere. And you give us a chance to make a difference in your life every single day. Join us to work on the Web as the platform and help create more opportunity and innovation for everyone online.

Commitment to diversity, equity, inclusion, and belonging

Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission.  We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities, and expressions.

We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at to request accommodation.

We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws.  Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose.

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