Designing Trust: Control, Context, Choice, and Respect

Trust is one of the greatest issues companies face, given the rise of data breaches. Recent regulations mean a death sentence to startups and a significant brand hit for larger organizations. Data privacy, by design, inhibits our ability to create new and unique value for our customers. In this talk, Noble walks us through designing for trust and its four tenets: control, context, choice, and respect. He shares insights on human-centered design-focused opportunities and obligations that can guide software architecture decisions for the independent developer or an established corporation. He presents practical examples to minimize the data you collect and best practices on asking for data in software only when it provides value for the user.