Shapeshifters: The #1 UX Mistake You Don't Know You're Making

Are you introducing extraneous complexity into your design? Redundant components that make life more difficult for you, your developers, and — worst of all  — your users? Google is doing it, Apple is doing it, is doing in, Linkedin is definitely doing it — and chances are you are, too. This UX fail isn't a result of bad designers. It's a product of siloed teams and design processes that focus on isolated screens and features instead of a holistic experience. In this talk, you'll learn why Shapeshifters are so terrible, how to recognize them, and how to easily fix them. Finally, you’ll learn when and where to leverage Shapeshifters: sparingly,  intentionally and wisely.